I built this because I needed it too.

I'm Lex. I left a career at the University for the Creative Arts to build a life that actually fits who I am. I work with women doing exactly the same thing, and I know what it costs and what it means to make that choice.

Work with me

I built this because I needed it too.

Work with me

Why this exists

I left for the same reasons you did.

The Sunday scaries. The blue Mondays. Waiting for the next day off just to feel like you were actually living. Shrinking into a version of yourself that fit the system but not your life.

"You didn't leave to go back. You left to build something that is actually yours."

I built DesignMind Studio from exactly that place. I have ADHD, and I spent years in systems that were not built for the way my brain works. Leaving was the best thing I ever did. Every woman I work with knows that feeling. That shared understanding is in everything I do.

How I work

What you can always expect when you work with me.

01 / 03

I go into your brand before I touch the design.

Every project starts with understanding who you are, who you are for, and what makes your work worth what you charge. The design comes out of that. Not the other way around.

02 / 03

I build for you to own completely.

You leave with a site you know how to run. Full video walkthrough, built for ease of use, always on the platform you’re most comfortable with. If you ever want ongoing support, I know your site inside out.

03 / 03

This work is personal for me.

I left a career at the University for the Creative Arts to build something that fits my life. My background is in brand strategy and marketing, which means I bring more than design to every project. I bring the thinking that makes the design actually work.

The background

The work behind the work.

Former university lecturer at the University for the Creative Arts, Surrey
Background in brand strategy and marketing

CELTA and DELTA qualified with over 15 years in education

In their words

Here is what working together looks like.

"I want to express my gratitude and recommendation to Nathalia Lex for the incredible work on the new Caravana do Céu website. Nathalia managed to translate into form, colour, and structure everything that Caravana is in essence: sensitive, profound, organised, and vibrant. She took real care in understanding the project's purpose, the energy of the journeys, the aesthetic we've built over the years, and transformed that into a fluid, intuitive, and beautiful website. Beyond the impeccable visual aspect, the website is clear, functional, and professional. She was attentive to detail, patient with revisions, and always open to listening. Working with someone who respects the project's identity makes all the difference. I recommend her wholeheartedly."

Vivian Pupin — Caravana do Ceu

Let's talk

If this feels like what you've been looking for, I'd love to hear about your work.

If any of this feels like you, I'd love to hear from you. Tell me about your business and what you're building. I'll come back to you within 24 hours..

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